Thrive Insights provides strategic planning and financial forecasting consulting services to small and medium-sized businesses. Our cloud-based forecasting tools help business owners gain insights into their current and future financials so that they can

  • validate strategies,
  • identify financial vulnerabilities,
  • make informed decisions.

Our Team

Sarah Shu
CEO & Co-founder

Sarah is a strategic planning consultant who helps women entrepreneurs turn their vision into viable business plans and strategies. She is a founding Activator at SheEO, a community that supports, finances, and celebrates female entrepreneurs.

Before becoming an entrepreneur, Sarah had two successful careers in business strategy and engineering over a span of 20+ years. She oversaw a 600 million+ capital investment portfolio that spearheaded innovation in telecommunications. She also brought new technology to market, from product development to market launch. Sarah is a board director on several non-profit boards.

Sarah holds an executive MBA from the Ivey Business School and a Masters in Mechanical and Industrial Engineering from the University of Toronto.

Anna Mkrtchyan
CFO & Co-founder

Anna is a seasoned business strategist who has worked in large and complex settings leading finance and business strategy areas for over 15 years. A former CFO of the Innovation Group at Barrick Gold, she has also worked with Glencore and Thomas Cook. Anna has an Executive MBA from the Ivey School of Business at the University of Western Ontario to complement her real-world experience. 

Anna specializes in financial and business strategy planning through clear, easy to understand financial forecasting, cost analysis and business performance evaluation. 

Her passion is creating growth options for business owners that unlocks new levels of potential. 

Let’s build something together.